1. IDENTITY AND ADDRESS OF THE RESPONSIBLE. This Privacy Notice (hereinafter referred to as "Notice") establishes the terms and conditions under which Softfabrics (Individual: LUIS FELIPE BALAM CHAN), with address to hear and receive notifications at Calle 1B Int. A x 14 and 18, Vista Alegre Norte, Mérida Yucatán; In its capacity as Responsible (or the Manager designated by Softfabrics) will process the personal data of the Owner.

2. HOLDER'S CONSENT. For the purposes of the provisions of the Federal Law on Protection of Personal Data Held by Private Parties (the "LFPDP") and other applicable legislation, the Holder states (i) that this Notice has been made known to him by the Responsible Party, (ii) have read, understood and agreed to the terms set forth in this Notice, for which you give your consent regarding the processing of your personal data. In the event that the personal data collected includes patrimonial or financial data, by signing the corresponding contract, either in printed format, or using electronic means and their corresponding processes for the formation of consent, acts that constitute express consent will be carried out. of the owner and (iii) that gives its consent for Softfabrics or its Managers to carry out transfers and / or remissions of personal data in terms of section 6 of this Notice.

3. PERSONAL DATA WE COLLECT. Softfabrics may collect personal data from the Owner through direct and / or personal delivery by any means of contact between the Owner and the Responsible Party or its Managers. You can also collect personal data indirectly through publicly available sources and from other sources available on the market. 

Softfabrics collects personal identification data, financial and / or patrimonial, academic and labor data, and also collects sensitive personal data related to physical characteristics, personal characteristics, and biometric data.

4. PURPOSE OF PERSONAL DATA.

 

PRIMARY PURPOSES. Softfabrics will process the personal data of the Owner in order to carry out activities and efforts focused on fulfilling the obligations arising from and derived from any legal and commercial relationship established by reason of the provision of its services; billing; collection; credit; customer service; technical service; granting of guarantees; management of value added services and content; portability; application and website administration; contact with the client, with the sales force and distributors; and provide, renew, retain, activate, change, return or cancel the services that the Holder requests. Also for activities related to access control and protection of material and human resources within the facilities of the Responsible.

   

SECONDARY PURPOSES. Likewise, Softfabrics will process personal data for other purposes such as sending notification of offers, notices and / or promotional messages; communications for marketing, advertising or telemarketing purposes about new or existing products and services whether owned or by business partners; conduct surveys; statistics; market studies, records on consumption habits through automatic data capture tools, interests and behavior; carry out benefit and incentive programs; participate in social networks, chats and / or discussion forums; participate in events, trivia, contests, raffles, games and raffles; evaluate the quality of services; and in general for any activity aimed at promoting, maintaining, improving and evaluating its products and services.

You can object to the processing of your data for secondary purposes through the means made available to you for the exercise of your ARCO rights. If you do not object within five business days after your data was collected, it will be understood that you have given your consent.

• PROCEDURE TO EXERCISE THE ARCO RIGHTS AND WITHDRAWAL OF CONSENT. The Owner has, at all times, the right to access, rectify and cancel their data, as well as to oppose the treatment thereof or revoke the consent they have provided by submitting a request in the format that we will deliver to them at the express request, It must contain the following information and documentation:

• - Name of the Owner and address or other means to communicate the response to your request
• - The current documents that prove your identity (simple copy in printed or electronic format of your voter credential, passport or Visa) or, where appropriate, the legal representation of the Holder (simple copy in printed or electronic format of the simple proxy letter with autograph signature of the Owner, the agent and their corresponding valid official identifications - voter credential, passport or Visa)
• - The clear and precise description of the data with respect to which you seek to exercise any of the ARCO Rights, and Any other element or document that facilitates the location of the Owner's personal data.

In the case of requests for rectification of personal data, the Holder must also indicate the modifications to be made and provide the documentation that supports his request.

                             To comply with the obligation of access to your personal data, it will be done after accreditation of the identity of the owner or the representative's personality; making the information available on site at the address of the Responsible. Another means may be agreed between the Holder and the Person in Charge as long as the requested information allows it.

                             For the request of the format, reception and response of the requests to exercise your ARCO rights, the revocation of your consent and the other rights provided in the LFPDP, we make the following means available to you:

Personal Data Protection Office
Email: contacto@softfabrics.com.mx
 In the event that the information provided in your request is erroneous or insufficient, or the corresponding accreditation documents are not accompanied, we may request you, within five business days of receiving the request, to provide the elements or documents necessary to process it. The Holder will have ten business days to meet the request, counted from the day after it has been received. If no response is given within this period, the corresponding request will be considered as not filed.

Softfabrics México will respond to the Holder within a maximum period of twenty business days, counted from the date the request was received, so that, if appropriate, it becomes effective within fifteen business days after the response is communicated . In all cases, the answer will be given by the same route by which you have submitted your request or, where appropriate, by any other means agreed with the Holder. The aforementioned terms may be extended in terms of the LFPDP.

• LIMITATION OF USE AND DISCLOSURE OF INFORMATION. The Controller and / or its Managers will keep the Holder's personal data for as long as necessary to process their requests for information, products and / or services, as well as to maintain accounting, financial and audit records in terms of the LFPDP and of the commercial, fiscal and administrative legislation in force.

The personal data collected will be protected by adequate administrative, technical and physical security measures against unauthorized damage, loss, alteration, destruction or use, access or treatment, in accordance with the provisions of the LFPDP and other applicable legislation.

Notwithstanding the aforementioned, Softfabrics does not guarantee that unauthorized third parties will not have access to the physical or logical systems of the Holders or of the Responsible or in the electronic documents and files stored in their systems. Consequently, Softfabrics will not be in any way responsible for the damages that may derive from said unauthorized access. 

You or your duly accredited legal representative may limit the use or disclosure of your personal data through the same means and procedures provided for the exercise of ARCO Rights. If your request is appropriate, you will be registered in the exclusion list provided by Softfabrics to stop receiving information related to advertising or marketing campaigns.

Likewise, you have the right to register in the Public Registry to Avoid Advertising (REPEP) of PROFECO repep.profeco.gob.mx 

If you consider that Softfabrics has violated your right to the protection of your personal data, you can go to the National Institute for Transparency, Access to Information and Protection of Personal Data ("INAI").

• COLLECTION OF DATA WHEN BROWSING ON SITES AND WEB PAGES OF Softfabrics México. Softfabrics may collect data through its Web sites, or through the use of automatic data capture tools. These tools allow you to collect the information that your browser sends to said websites, such as the type of browser you use, the language of the user, the access times, and the IP address of the websites that you used to access the sites of the Responsible or their Managers.

Cookies, Web beacons, and links in emails are among the automatic data capture tools used by SoftFabrics on its sites and web pages.

Use of Cookies.- The proper functioning of the SoftFabrics sites require the enabling of "cookies" in your Internet browser. Cookies are small data files transferred by the website to your computer's hard drive when you browse the site. In most browsers cookies are automatically accepted by default, you can adjust your browser preferences to accept or reject cookies. Disabling cookies may disable various features of SoftFabrics websites or they may not display correctly. In case you prefer to delete cookies, you can delete the file at the end of each browser session.

Use of Web beacons.- Also known as Internet tags, pixel tags and clear GIFs. SoftFabrics may use Web beacons, alone or in combination with cookies, on its websites and in its HTML emails to collect information on the use of websites and their interaction with email. The Web beacon is an electronic imagesn, called a single pixel (1x1) or GIF that can recognize information that is processed on your computer, such as cookies, the time and date when the site and its sections are viewed.

Links in Softfabrics emails.- The emails may include links that allow Softfabrics to know if you activated this link and visited the destination website, and this information may be included in your profile. They can also include links designed to direct you to the relevant sections of the Web sites. When redirected through the Softfabrics servers, the redirection system allows determining the effectiveness of online marketing campaigns.

Protection of minors, people in a state of interdiction or disability.- Softfabrics encourages parents and / or guardians to take an active role in the online activities of their children or represented. If you consider that the personal data has been provided by a minor or by a person in a state of interdiction or incapacity, in contravention of this Notice, please send an email to the address: contacto@softfabrics.com.mx for SoftFabrics to proceed to delete such personal data as soon as possible.

• CHANGES TO NOTICE. Softfabrics reserves the right to periodically update this Notice to reflect changes in its information practices. It is the responsibility of the Owner to review the content of the Notice on the site www.softfabrics.com.mx/aviso-de-privacidad or requesting it by email contacto@softfabrics.com.mx The Responsible will understand that if not expressed otherwise, it means that the Owner has read, understood and agreed to the terms set forth therein, which constitutes his consent to changes and / or updates regarding the processing of his personal data.